2005
Chris Bennett launches
97th Floor in his basement
2009
Lands first set of enterprise clients: Adobe, Wells Fargo, and Lynda
2012
Expands offices & hires 10th employee
2014
Expands services to full-funnel: Ads, SEO, Content, and Design
2015
Implements a results-only work environment (ROWE)
2018
Organizes first Mastermind, an annual marketing leadership conference.
2020
Launches V1 of Palomar, the patent-pending digital marketing software suite
2023
Celebrates 10 years maintaining a 93%+ client retention rate
2025
Introduces AI Search Optimization, helping enterprise brands rank in LLMs like ChatGPT and Perplexity with GEO-driven strategy.